Brits Holding Auction to Honor 100 Years of Indian Cinema

Photo: balconybeats.com

Photo: balconybeats.com

London will be honoring Bollywood by holding it’s very first rare memorabilia auction in London. In celebration of 100 years of Indian Cinema, a British auction house is selling items with the proceeds going to a great charity. The proceeds from 2 of the 150 items, along with a percentage of all sales, will be going towards British charity Pratham UK that aims to up the literacy level of India’s millions of impoverished children.

The auction will take place on Friday at the Westbury Hotel in Mayfair and reflects increased British, as well as global, interest in Bollywood and Indian cinema in general. 2013 is shaping up as a banner year both in domestic and global box office receipts with records seemingly shattered whenever a new film is released. University of London senior lecturer Anna Morcom noted “Since the 1990s, Bollywood has gone global on a new level, embraced enthusiastically by the Indian diaspora and through them has gained a presence in the mainstream of U.S. and U.K. culture.”

Even Saif Ali Khan has chimed in on the rise of Indian cinema globally, saying “My best investment is to join Bollywood. It’s such a good investment. The business is doubling. When we started, things were not the same. It’s a great time now for the filmmakers and actors.” Saif’s first appeared in a Bollywood movie back in 1992’s film ‘Parampara‘ and has gone on to become one of the many Khans that dominate the industry, the other three being icons Salman Khan, Aamir Khan and Shah Rukh Khan. Bollywood’s most successful film to date is ‘3 Idiots‘, which grossed $60 million total worldwide, but that mark is sure to fall soon with production values, story lines, and distribution continuing to increase along with foreign investment in Indian films.

Photo: filmsplusmovies.com

The 3 Khans: Aamir, Salman, and Shah Rukh Khan
Photo: filmsplusmovies.com

Valuable items include posters from such seminal Bollywood films as 1960’s ‘Mughal-e-Azam‘ and 1975 Amitabh Bachchan action starrer ‘Sholay‘, among other items. Conferro Auctions director Sharan Seth voiced the attitudes of many Brits when saying ‘With Bollywood such an ingrained part of our cultural identity and the timely centenary of Indian cinema, our first auction reflects India’s rich and vibrant history and artistic practices.’

Hooray for Bollywood!!

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