No Bollywood film has hit the theaters in Israel since the 2002 film Devdas, but that’s about to change with the Eros International film ‘Yeh Jawaani Hai Deewani’ on Friday.

For those wondering, yes, the film will be subtitled in Hebrew for the audiences in Israel. Kumar Ahuja, the president of Eros International said “there was no solid distributor until now and getting prints of the movie is an expensive process”. So it wasn’t a piece of cake breaking into the international market.

Israeli distributors, Shai Motion Pictures has invested in a portable projector which gives them the mobility to showcase movies at different locations at a lesser cost, says Ahuja.

“There is a huge demand for these movies since Israelis and the local Indian population over there are fond of Indian content,” he said in a statement.

The foreign distributors are excited about the film which stars Deepika Padukone, Kalki Koechlin and Aditya Roy Kapur in a romantic thriller.

Shai Solomon of Shai Motion Pictures said “We are looking forward to it. It is after a long gap, after Devdas, that any Indian movie will release here. This itself calls for celebration and we are anticipating good numbers.”

Yeh Jaawani Hai Deewani also opens in India on May 31st.